By: Rebekah Zobel Jones
Published: April 26th, 2012
When we were kids, one of our first words was probably “NO!” Our parents worked with us to teach us to say “Yes” cheerfully and with a smile. We learned to say “Yes” to our parents, our teachers and eventually our bosses. Then the entrepreneurial bug hit.
Suddenly we found ourselves overworked, overwhelmed, stressed and feeling guilty for spending time away from our families – our whole point for starting our own businesses.
Sound familiar? It does to me! Recently, I had the opportunity to sit down face to face with my coach and one nugget of wisdom she shared made such an impact on me.
It’s OK to say “NO”
Well, maybe it’s ok, but it’s not easy! In our ensuing conversation, however, I discovered several reasons why others will thank me for saying “No”.
- Clients: If you say “Yes” to a client (and really shouldn’t have), you will grow to feel a resentment towards them and their projects. They will be taking your away from those other projects you have, the ones where you are doing exactly what you should be and being compensated correctly. Saying “No” to those clients who aren’t a perfect fit will prevent “bad blood” from forming between you.
- Colleagues: If a prospective client is not your ideal client, then say “No” by referring them to someone else who can serve them. Perhaps you don’t offer the services needed or your prices are higher than their budget allows for. Instead of lowering your prices to be able to say “Yes”, keep a list of colleagues who offer complementary services and a variety of price points. Both your prospective client and your colleague will thank you for the introduction!
- Community: By saying “No” to non-ideal clients, you are saying “Yes” to those around you who are demanding your time and energy. Your family. Your team. Your current clients. Your volunteer organizations. Your email list. I could go on, but you get the point. By giving yourself permission to say “No”, you are allowing yourself to be free to participate with other people and in other activities that you would otherwise not be able to do. Trust me. Your family will appreciate it!
Have I mastered the “No”? My family and team will tell you that I haven’t yet. But I’m trying. And understanding that it’s OK is half the battle. I’m thankful for great coaches and a great team that help me stay accountable. If you’re struggling with the same things, let me know! I’d love to help you stay on track as well!
About The Author:
Rebekah Zobel Jones is a Membership Site Creator, Coordinator and Consultant.
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